The new 11 foot umbrellas are flying off the shelf, literally, lol. Please remember you are renting ‘shade’ not an umbrella. 11 foot umbrellas have over 90 sq feet of shade. Just think, it’s ‘almost’ like having a 10 x 10 pop up tent on the beach (tents are banned at OIB), but you can have this big monster on the beach, setup and taken down daily. Trust me, you don’t want to even attempt to set these things up, they’re hard enough just for us and you need more than strength to set it up, you need know-how and the right tool. Rent quick, over half the inventory in 11 foot umbrellas is already reserved for the season and this is just March.